Benjamin Toff is Director of the Minnesota Journalism Center (MJC), an Associate Professor at the Hubbard School of Journalism and Mass Communication, and the Project Lead for the MJC Ecosystem Mapping Project. He studies public opinion, political communication, digital media, and changing journalistic practices and is co-author of Avoiding the News: Reluctant Audiences for Journalism (2024, Columbia University Press). From 2020-2023, he was also a Senior Research Fellow at the Reuters Institute for the Study of Journalism at the University of Oxford where he led a multi-country study of the factors driving declines in trust in news. He is currently working on a new book exploring the role played by opinion surveys in news coverage of politics. Prior to his academic career, he worked as a professional journalist, mostly as a researcher at the New York Times.
